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SOCIAL media influencer Perrie Sian has travelled on a private jet and hit the slopes with Molly-Mae Hague, but with her new Primark fashion partnership flying off the shelves since Tuesday, it seems she\u2019s keeping her bestie on her toes.<\/p>\n
The former call centre girl, who is lives in\u00a0Bedfordshire\u00a0with her fianc\u00e9\u00a0Ricci and their two\u00a0dogs, Dolly and Olly, has fast become one of the UK\u2019s most recognisable and biggest\u00a0influencers.<\/p>\n
Best known for her sharp eye for fashion, flawless style and\u00a0very\u00a0<\/em>candid takes on her high-street fashion hauls, it\u2019s little wonder the 34-year-old has an impressive following and community of over 3 million.<\/p>\n Her pal and former\u00a0Love Island\u00a0star Molly-Mae, 26, has carved out her own success in the fashion industry, with her brand Maebe\u2019s first collection selling out in 24 minutes and a restock selling out even faster in under 3 minutes.<\/p>\n But after notching up some major brand collaborations which boast equally impressive stats, including 24-sell out collections with In The Style, it seems that Perrie is hot on her heels.<\/p>\n And she\u2019s showing no signs of slowing down any time soon\u2026<\/p>\n Following in the footsteps of none other than style icon Rita Ora, she\u2019s just partnered with fashion giant Primark to share her favourite items from Primark\u2019s Autumn \/ Winter 2025 range \u2013 and with prices starting from just \u00a36, it\u2019s sure to be a hit!<\/p>\n But according to Perrie, the two besties couldn\u2019t be more supportive of each other.<\/p>\n Speaking exclusively to Fabulous\u2019 Kelly Allen, she says: \u00a0\u201cMolly-Mae\u2019s honestly the most gorgeous person and she couldn\u2019t have been more supportive of the things that I do.\u00a0\u00a0<\/p>\n \u201cI\u2019m so supportive of her and her brand and she is a really special person that\u2019s deserves so much success. She\u2019s a gorgeous person!\u201d<\/p>\n Perrie, who recently put on a dazzling display in a chic full-length black gown with gold detailing when she joined stars on the red carpet at this year\u2019s Pride of Britain Awards 2025, first started her Instagram account back in 2014.<\/p>\n However, it wasn\u2019t until three years later that it really started taking off and her legions of fans began to take note.<\/p>\n They flocked to her try-on hauls in their thousands and watched on as she shared the latest high-street clothes, along with her top styling tips.<\/p>\n Speaking on how she got famous, Perrie says: \u201cI\u2019ve always loved\u00a0fashion and I used to share my fashion on Facebook \u2013 and then lockdown happened.<\/p>\n \u201cI just decided that I had more time to share my favourite outfits so I started taking mirror photos and sharing my outfits.\u201d<\/p>\n Then in 2021, she did something that gained her a whopping 80,000 social media followers in less than 24 hours.<\/p>\n Perrie recalled: \u201cI actually did this giveaway that was quite iconic.<\/p>\n \u201cI did a giveaway for a Dyson Airwrap and it exploded overnight, so I went from 40,000 followers to 120,000 literally overnight and that gave me that confidence of, \u2018hold on a minute, I\u2019ve been given an opportunity here. Take this seriously.’\u201d<\/p>\n That same year, Perrie started collaborating with fast fashion giant\u00a0In The Style\u00a0\u2013 following in the footsteps of other big name influencers including\u00a0Stacey Solomon\u00a0and\u00a0Jacqueline Jossa.<\/p>\n Molly-Mae\u2019s honestly the most gorgeous person and she couldn\u2019t have been more supportive of the things that I do<\/p>\n Perrie Sian<\/cite><\/p>\n She went on to have 24-sell out collections, including the \u2018Dubai Collection\u2019 which sold over 18,000 units in just 15 minutes, and her success led to her appointment as In The Style\u2019s first-ever Creative Director in July 2023.\u00a0<\/p>\n Along with her work for In The Style and regularly promoting the new-in sections of Primark,\u00a0Zara\u00a0and H&M, other brand deals soon came rolling in and she worked on advertisements for GymShark, Calzedonia and Karen Millen.<\/p>\n While Perrie hasn\u2019t been doing this for that long, she believes there\u2019s something that sets her apart from others.<\/p>\n \u201cFor me I think something that\u2019s different is that I\u2019ve really connected with people that follow me,\u201d she says.<\/p>\n \u201cI DM people all the time, respond and chat and here we are over\u00a03 million social media followers later.\u00a0\u00a0<\/p>\n \u201cIt\u2019s just embedded in my brain to reply. I can\u2019t explain it and get it probably isn\u2019t sustainable, but it\u2019s what I enjoy.<\/p>\n \u201cI don\u2019t enjoy just posting, I enjoy the community and the conversation that comes with it.\u00a0\u00a0<\/p>\n \u201cSo listen, it might sometimes just be an emoji or a love heart, but it\u2019s my way of saying that I recognise you, I hear you. I recognise your support and I want you to know that it means a lot to me.\u201d<\/p>\n She adds: \u201cI will take the time to respond because I just think if it wasn\u2019t for you guys, I wouldn\u2019t be where I am. So that community feel is super important to me.\u201d<\/p>\n Most recently, following In The Style founder Adam Frisby\u2019s departure from the brand, he and Perrie joined forces and co-launched their womenswear fashion brand, Reasn.<\/p>\n The first collection, which included everything from a \u00a37.99 pair of socks to \u00a399.99 reversible puffer jacket, racked up a whopping \u00a31m in sales within its first hour of trading.<\/p>\n Taking to\u00a0Instagram, Adam Frisby gushed: \u201cI\u2019m honestly lost for words. Just 30 minutes of\u00a0@reasn\u00a0early access and we\u2019ve already passed \u00a31 million in sales.<\/p>\n \u201cTo every single one of you who\u2019s supported, shared, or believed in us\u2026 thank you.<\/p>\n \u201cThis is beyond anything we could have dreamed of, and it\u2019s all because of you. We\u2019ll never take this for granted.\u201d<\/p>\n So with everything she touches seeming to turn to gold, it\u2019s little surprise Primark has snapped up Perrie for their next partnership.<\/p>\n It\u2019s a major milestone for the fashion entrepreneur, who in 2018, started her iconic \u2018Perrie\u2019s Primark Picks\u2019 Facebook group where she has become known amongst her fan-base for her trips to her local Primark and seeking out the latest styles.<\/p>\n And one look at her social media pages will show you a sea of Primark hauls with over one million views \u2013 some as long as seven minutes.<\/p>\n Just last month, she shared a new-in haul on\u00a0Instagram\u00a0and wrote: \u201cARE YOU KIDDING ME!!! Wow wow wow!!! One of my best Primark shops probably all year! Everything is SO nice!!<\/p>\n \u201cThe suede trench? Insane!! The suede blazer? INSANE! All the blazers are incredible!!! Everything is just so nice \u2013 the boots? I\u2019M SAT!\u201d<\/p>\n And her social media followers were just as impressed, with one branding the try-on haul \u201cstunninggg\u201d and another adding: \u201cThese are AMAZING finds! Wow!\u201d<\/p>\n Perrie explains: \u201cI\u2019ve always been a Primark girl since I was a teenager.<\/p>\n \u201cI remember going to the opening of my first Primark store in Bedford and I was 13 at the time, so I started a Facebook group and I just thought I\u2019m going to share my favorite picks, \u2018Perrie\u2019s Primark Picks.\u2019<\/p>\n \u201cI got a little logo made in a hanger and I just said to people do you want to join it? It grew and got thousands and thousands of people in it and what happened is that other people started coming forward and sharing their outfits and sharing their top picks.<\/p>\n \u201cAnd that\u2019s how I feel like it\u2019s a community \u2013 people aren\u2019t just being posted to, they\u2019re connecting other people as well.\u201d<\/p>\n Perrie goes on to say that when the conversation came up with Primark about doing something together, she jumped at the chance and just knew it had to be \u2018Perrie\u2019s Primark Picks.\u2019<\/p>\n She explains: \u201cI wanted to basically make that Facebook group a real thing.<\/p>\n \u201cI want to come and see what you\u2019ve got coming out, curate it how I would and show it to people \u2013 and that\u2019s how it\u2019s all happened and why we\u2019re here today.<\/p>\n \u201cFor me, it\u2019s such a deep-rooted need and it\u2019s not just a collaboration. It\u2019s actually so special to me and really important.\u201d<\/p>\n On Sunday, Primark took to TikTok and posted a\u00a0video\u00a0of Perrie knocking on the camera before whispering: \u201cI\u2019ve got a secret to tell you.\u201d<\/p>\n She could then be seen posing alongside the store\u2019s signs and next to the mannequins on the shop floor.<\/p>\n The caption read: \u201cWe can\u2019t keep this secret much longer.\u201d<\/p>\n The partnership reveal went down a storm online, with one social media user branding it: \u201cWHAT WE NEEDED.\u201d<\/p>\n A second enthused: \u201cOMGGG THE BEST NEWS\u2026I will be sprinting there!!\u201d<\/p>\n And a further added: \u201cWow wow wow can\u2019t wait to see it!!!!!\u201d<\/p>\n Perrie, who also co-hosts chart-topping podcast \u2018Can I Be Candid?\u2019 with her fianc\u00e9, who she got engaged to in July 2023, has got big shoes to fill as\u00a0Rita Ora\u2018s Primark x\u00a0summer\u00a02025 collection was branded \u201csensational\u201d by fashion fans.<\/p>\n The singer\u2019s 84-piece collection was inspired by \u201cgolden skies, \u201870s icons, and unforgettable summer moments\u201d and prices started from \u00a35, with the mose expensive item \u2013 a double breasted blazer \u2013 retailing at \u00a340.<\/p>\n One person enthused: \u201cThe brown skirt oh my god.\u201d<\/p>\n A second gushed: \u201cI\u2019ve just bought the long red gingham dress. It\u2019s sensational.\u201d<\/p>\n In January 2024, figures revealed that Primark\u2019s sales were boosted by leisure and tailored clothing in Rita Ora\u2019s collection, with retail sales up 7.9% to \u00a33.37 billion in the 16 weeks to January 6, according to\u00a0London Evening Standard.<\/p>\n But if Perrie\u2019s past clothing collaborations are anything to go by, it\u2019s sure to be a success.<\/p>\n \u2018Perrie\u2019s Primark Picks\u2019,\u00a0which is available in stores nationwide and via Click and Collect from today, features items handpicked by the social media influencer, each available in size XXS \u2013 XL.<\/p>\n From statement sparkles to classy chic, the range includes a selection of black party wear pieces perfect for the festive party season, while faux fur coats and chunky knitwear are also at the centre of the A\/W selection.<\/p>\n And according to Fabulous\u2019 senior fashion stylist Emily Regan, Perrie\u2019s new collection is sure to be a sell-out \u2013 and there\u2019s one item in particular she\u2019s adamant will get snapped up.<\/p>\n \u201cLast festive season, bow-front sequin jackets were the must-have item,\u201d she says.<\/p>\n \u201cNearly every high-street retailer sold out of their version, so it\u2019s no surprise that Primark has launched one of its own.<\/p>\n \u201cI\u2019m predicting this will fly off the shelves, and it\u2019s easy to see why.<\/p>\n \u201cIt\u2019s a versatile, long-sleeved piece that layers beautifully and works with everything from skirts and jeans to tailored trousers and even dresses.<\/p>\n \u201cThe styling possibilities are endless, and at just \u00a314, it\u2019s an absolute bargain that\u2019s definitely going in my basket.\u201d<\/p>\n Speaking of her collaboration, Perrie, who has hinted that there could be a spring collection in the pipeline, comments: \u201cI am just so excited to be working with Primark \u2013 it is an absolute dream come true.<\/p>\n \u201cAs many people will know, I\u2019m a huge fan of the brand and have been shopping and sharing my favourite Primark pieces online for over \u201cMy vision for Perrie\u2019s Primark Picks was to select outfit ready, on-trend pieces that deliver for everyone, whether you\u2019re into something simple and chic or something a bit more statement \u2013 I\u2019ve got you covered.<\/p>\n \u201cEverything has been chosen so shoppers can mix and match pieces easily \u2013 and they\u2019ll work hard in your wardrobe for more than one occasion.<\/p>\n \u201cWhat a pinch me moment \u2013 from shopping in my local Milton Keynes Primark store, and styling outfits for my small Facebook group, to now seeing Perrie\u2019s Primark Picks launch in that same store a decade later. It\u2019s what dreams are made of.\u201d<\/p>\n Her good friend Molly-Mae recently won a National Television Award for best authored\u00a0documentary\u00a0for her Prime Video series, \u2018Molly-Mae: Behind It All.\u2019<\/p>\n But is a reality series something Perrie would ever consider?<\/p>\n \u201cNever say never is what I would say because I never would have thought that this would have been the case,\u201d she says.<\/p>\n \u201cI don\u2019t know what it would be about at this point, maybe my crazy chaotic life? Because I love my work so much I\u2019m always here there and everywhere and darting around with my partner.<\/p>\n \u201cI\u2019ve not got children yet or anything like that so I feel like we live a very chaotic life, but all great chaos!\u201d<\/p>\n And no matter where Perrie\u2019s future takes her, there\u2019s no doubt she\u2019ll have her very proud parents cheering her on all the way.<\/p>\n \u201cMy parents are still to this day wondering how this happened,\u201d she says.<\/p>\n \u201cThey come from very humble beginnings \u2013 my mum worked at a post office and my dad was a lorry driver, so they\u2019re both super proud.\u201d<\/p>\n Earlier this year,\u00a0Todd Chrisley<\/strong>\u00a0received a pardon from the President. However,\u00a0Patricia Altschul<\/strong>\u00a0is a tougher sell. Unlike POTUS, this\u00a0Southern Charm\u00a0star refuses to absolve Todd of his verbal crimes. Instead, this queen honey bee is standing ten wealthy toes down, adamant that Charleston is not a place for a \u201cfelon\u201d like Todd.<\/p>\n Todd and Patricia are the reality feud I never saw coming.\u00a0Their tiny tit for tat\u00a0started after Todd\u2019s release from prison. \u201cDuring the [post-prison] press conference, I had stated that we are doing a hotel and it\u2019s going to be near Charleston, South Carolina,\u201d Todd explained. In response, Patricia said, \u201cWell, there goes the neighborhood.\u201d<\/p>\n Well, Todd did not like that. So, he made several jests about Patricia, which mainly focused on her older age and her finances. Overall, it was gross.<\/p>\n So, recently clapping back via\u00a0Decider, Pat quipped, \u201cHe\u2019s very irrelevant. I said four words\u2014there goes the neighborhood \u2014 and he went on, and he did a whole program about me. It was just a comment in passing.\u201d Nevertheless, Patricia stands by her original stance, saying, \u201cWe just don\u2019t need any more\u00a0felons in Charleston.\u201d<\/p>\n Todd and his wife,\u00a0Julie Chrisley, were indicted on charges of wire fraud, conspiracy to commit bank fraud, and conspiracy to defraud the United States back in 2019. They swore they were innocent. Yet, they were still found guilty. In all,\u00a0The Chrisleys: Back to Reality\u00a0stars received a combined 19 years in federal prison, but thanks to their pardons, they walked out of their prison cells for good in May of this year.<\/p>\n And now, Ms. Pat wants them to heed her words and not walk toward\u00a0her in Charleston.<\/p>\n Southern Charm Season 11 premieres on November 19, 2025, at 9 p.m. ET\/PT on Bravo. New episodes are available to stream the next day on Peacock, or Hayu in Canada, the UK, and Ireland.<\/p>\n","protected":false},"excerpt":{"rendered":" SOCIAL media influencer Perrie Sian has travelled on a private jet and hit the slopes with Molly-Mae Hague, but with her new Primark fashion partnership flying off the shelves since Tuesday, it…<\/p>\n","protected":false},"author":1,"featured_media":9914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hot-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
a decade.<\/p>\n