SOCIAL media influencer Perrie Sian has travelled on a private jet and hit the slopes with Molly-Mae Hague, but with her new Primark fashion partnership flying off the shelves since Tuesday, it seems she’s keeping her bestie on her toes.
The former call centre girl, who is lives in Bedfordshire with her fiancé Ricci and their two dogs, Dolly and Olly, has fast become one of the UK’s most recognisable and biggest influencers.
Best known for her sharp eye for fashion, flawless style and very candid takes on her high-street fashion hauls, it’s little wonder the 34-year-old has an impressive following and community of over 3 million.
Her pal and former Love Island star Molly-Mae, 26, has carved out her own success in the fashion industry, with her brand Maebe’s first collection selling out in 24 minutes and a restock selling out even faster in under 3 minutes.
But after notching up some major brand collaborations which boast equally impressive stats, including 24-sell out collections with In The Style, it seems that Perrie is hot on her heels.
And she’s showing no signs of slowing down any time soon…
Following in the footsteps of none other than style icon Rita Ora, she’s just partnered with fashion giant Primark to share her favourite items from Primark’s Autumn / Winter 2025 range – and with prices starting from just £6, it’s sure to be a hit!
But according to Perrie, the two besties couldn’t be more supportive of each other.
Speaking exclusively to Fabulous’ Kelly Allen, she says: “Molly-Mae’s honestly the most gorgeous person and she couldn’t have been more supportive of the things that I do.
“I’m so supportive of her and her brand and she is a really special person that’s deserves so much success. She’s a gorgeous person!”
Perrie, who recently put on a dazzling display in a chic full-length black gown with gold detailing when she joined stars on the red carpet at this year’s Pride of Britain Awards 2025, first started her Instagram account back in 2014.
However, it wasn’t until three years later that it really started taking off and her legions of fans began to take note.
They flocked to her try-on hauls in their thousands and watched on as she shared the latest high-street clothes, along with her top styling tips.
Speaking on how she got famous, Perrie says: “I’ve always loved fashion and I used to share my fashion on Facebook – and then lockdown happened.
“I just decided that I had more time to share my favourite outfits so I started taking mirror photos and sharing my outfits.”
Then in 2021, she did something that gained her a whopping 80,000 social media followers in less than 24 hours.
Perrie recalled: “I actually did this giveaway that was quite iconic.
“I did a giveaway for a Dyson Airwrap and it exploded overnight, so I went from 40,000 followers to 120,000 literally overnight and that gave me that confidence of, ‘hold on a minute, I’ve been given an opportunity here. Take this seriously.’”
That same year, Perrie started collaborating with fast fashion giant In The Style – following in the footsteps of other big name influencers including Stacey Solomon and Jacqueline Jossa.
Molly-Mae’s honestly the most gorgeous person and she couldn’t have been more supportive of the things that I do
Perrie Sian
She went on to have 24-sell out collections, including the ‘Dubai Collection’ which sold over 18,000 units in just 15 minutes, and her success led to her appointment as In The Style’s first-ever Creative Director in July 2023.
Along with her work for In The Style and regularly promoting the new-in sections of Primark, Zara and H&M, other brand deals soon came rolling in and she worked on advertisements for GymShark, Calzedonia and Karen Millen.
While Perrie hasn’t been doing this for that long, she believes there’s something that sets her apart from others.
“For me I think something that’s different is that I’ve really connected with people that follow me,” she says.
“I DM people all the time, respond and chat and here we are over 3 million social media followers later.
“It’s just embedded in my brain to reply. I can’t explain it and get it probably isn’t sustainable, but it’s what I enjoy.
“I don’t enjoy just posting, I enjoy the community and the conversation that comes with it.
“So listen, it might sometimes just be an emoji or a love heart, but it’s my way of saying that I recognise you, I hear you. I recognise your support and I want you to know that it means a lot to me.”
She adds: “I will take the time to respond because I just think if it wasn’t for you guys, I wouldn’t be where I am. So that community feel is super important to me.”
Most recently, following In The Style founder Adam Frisby’s departure from the brand, he and Perrie joined forces and co-launched their womenswear fashion brand, Reasn.
The first collection, which included everything from a £7.99 pair of socks to £99.99 reversible puffer jacket, racked up a whopping £1m in sales within its first hour of trading.
Taking to Instagram, Adam Frisby gushed: “I’m honestly lost for words. Just 30 minutes of @reasn early access and we’ve already passed £1 million in sales.
“To every single one of you who’s supported, shared, or believed in us… thank you.
“This is beyond anything we could have dreamed of, and it’s all because of you. We’ll never take this for granted.”
So with everything she touches seeming to turn to gold, it’s little surprise Primark has snapped up Perrie for their next partnership.
It’s a major milestone for the fashion entrepreneur, who in 2018, started her iconic ‘Perrie’s Primark Picks’ Facebook group where she has become known amongst her fan-base for her trips to her local Primark and seeking out the latest styles.
And one look at her social media pages will show you a sea of Primark hauls with over one million views – some as long as seven minutes.
Just last month, she shared a new-in haul on Instagram and wrote: “ARE YOU KIDDING ME!!! Wow wow wow!!! One of my best Primark shops probably all year! Everything is SO nice!!
“The suede trench? Insane!! The suede blazer? INSANE! All the blazers are incredible!!! Everything is just so nice – the boots? I’M SAT!”
And her social media followers were just as impressed, with one branding the try-on haul “stunninggg” and another adding: “These are AMAZING finds! Wow!”
Perrie explains: “I’ve always been a Primark girl since I was a teenager.
“I remember going to the opening of my first Primark store in Bedford and I was 13 at the time, so I started a Facebook group and I just thought I’m going to share my favorite picks, ‘Perrie’s Primark Picks.’
“I got a little logo made in a hanger and I just said to people do you want to join it? It grew and got thousands and thousands of people in it and what happened is that other people started coming forward and sharing their outfits and sharing their top picks.
“And that’s how I feel like it’s a community – people aren’t just being posted to, they’re connecting other people as well.”
Perrie goes on to say that when the conversation came up with Primark about doing something together, she jumped at the chance and just knew it had to be ‘Perrie’s Primark Picks.’
She explains: “I wanted to basically make that Facebook group a real thing.
“I want to come and see what you’ve got coming out, curate it how I would and show it to people – and that’s how it’s all happened and why we’re here today.
“For me, it’s such a deep-rooted need and it’s not just a collaboration. It’s actually so special to me and really important.”
On Sunday, Primark took to TikTok and posted a video of Perrie knocking on the camera before whispering: “I’ve got a secret to tell you.”
She could then be seen posing alongside the store’s signs and next to the mannequins on the shop floor.
The caption read: “We can’t keep this secret much longer.”
The partnership reveal went down a storm online, with one social media user branding it: “WHAT WE NEEDED.”
A second enthused: “OMGGG THE BEST NEWS…I will be sprinting there!!”
And a further added: “Wow wow wow can’t wait to see it!!!!!”
Perrie, who also co-hosts chart-topping podcast ‘Can I Be Candid?’ with her fiancé, who she got engaged to in July 2023, has got big shoes to fill as Rita Ora‘s Primark x summer 2025 collection was branded “sensational” by fashion fans.
The singer’s 84-piece collection was inspired by “golden skies, ‘70s icons, and unforgettable summer moments” and prices started from £5, with the mose expensive item – a double breasted blazer – retailing at £40.
One person enthused: “The brown skirt oh my god.”
A second gushed: “I’ve just bought the long red gingham dress. It’s sensational.”
In January 2024, figures revealed that Primark’s sales were boosted by leisure and tailored clothing in Rita Ora’s collection, with retail sales up 7.9% to £3.37 billion in the 16 weeks to January 6, according to London Evening Standard.
But if Perrie’s past clothing collaborations are anything to go by, it’s sure to be a success.
‘Perrie’s Primark Picks’, which is available in stores nationwide and via Click and Collect from today, features items handpicked by the social media influencer, each available in size XXS – XL.
From statement sparkles to classy chic, the range includes a selection of black party wear pieces perfect for the festive party season, while faux fur coats and chunky knitwear are also at the centre of the A/W selection.
And according to Fabulous’ senior fashion stylist Emily Regan, Perrie’s new collection is sure to be a sell-out – and there’s one item in particular she’s adamant will get snapped up.
“Last festive season, bow-front sequin jackets were the must-have item,” she says.
“Nearly every high-street retailer sold out of their version, so it’s no surprise that Primark has launched one of its own.
“I’m predicting this will fly off the shelves, and it’s easy to see why.
“It’s a versatile, long-sleeved piece that layers beautifully and works with everything from skirts and jeans to tailored trousers and even dresses.
“The styling possibilities are endless, and at just £14, it’s an absolute bargain that’s definitely going in my basket.”
Speaking of her collaboration, Perrie, who has hinted that there could be a spring collection in the pipeline, comments: “I am just so excited to be working with Primark – it is an absolute dream come true.
“As many people will know, I’m a huge fan of the brand and have been shopping and sharing my favourite Primark pieces online for over
a decade.
“My vision for Perrie’s Primark Picks was to select outfit ready, on-trend pieces that deliver for everyone, whether you’re into something simple and chic or something a bit more statement – I’ve got you covered.
“Everything has been chosen so shoppers can mix and match pieces easily – and they’ll work hard in your wardrobe for more than one occasion.
“What a pinch me moment – from shopping in my local Milton Keynes Primark store, and styling outfits for my small Facebook group, to now seeing Perrie’s Primark Picks launch in that same store a decade later. It’s what dreams are made of.”
Her good friend Molly-Mae recently won a National Television Award for best authored documentary for her Prime Video series, ‘Molly-Mae: Behind It All.’
But is a reality series something Perrie would ever consider?
“Never say never is what I would say because I never would have thought that this would have been the case,” she says.
“I don’t know what it would be about at this point, maybe my crazy chaotic life? Because I love my work so much I’m always here there and everywhere and darting around with my partner.
“I’ve not got children yet or anything like that so I feel like we live a very chaotic life, but all great chaos!”
And no matter where Perrie’s future takes her, there’s no doubt she’ll have her very proud parents cheering her on all the way.
“My parents are still to this day wondering how this happened,” she says.
“They come from very humble beginnings – my mum worked at a post office and my dad was a lorry driver, so they’re both super proud.”
Earlier this year, Todd Chrisley received a pardon from the President. However, Patricia Altschul is a tougher sell. Unlike POTUS, this Southern Charm star refuses to absolve Todd of his verbal crimes. Instead, this queen honey bee is standing ten wealthy toes down, adamant that Charleston is not a place for a “felon” like Todd.
Todd and Patricia are the reality feud I never saw coming. Their tiny tit for tat started after Todd’s release from prison. “During the [post-prison] press conference, I had stated that we are doing a hotel and it’s going to be near Charleston, South Carolina,” Todd explained. In response, Patricia said, “Well, there goes the neighborhood.”
Well, Todd did not like that. So, he made several jests about Patricia, which mainly focused on her older age and her finances. Overall, it was gross.
So, recently clapping back via Decider, Pat quipped, “He’s very irrelevant. I said four words—there goes the neighborhood — and he went on, and he did a whole program about me. It was just a comment in passing.” Nevertheless, Patricia stands by her original stance, saying, “We just don’t need any more felons in Charleston.”
Todd and his wife, Julie Chrisley, were indicted on charges of wire fraud, conspiracy to commit bank fraud, and conspiracy to defraud the United States back in 2019. They swore they were innocent. Yet, they were still found guilty. In all, The Chrisleys: Back to Reality stars received a combined 19 years in federal prison, but thanks to their pardons, they walked out of their prison cells for good in May of this year.
And now, Ms. Pat wants them to heed her words and not walk toward her in Charleston.
Southern Charm Season 11 premieres on November 19, 2025, at 9 p.m. ET/PT on Bravo. New episodes are available to stream the next day on Peacock, or Hayu in Canada, the UK, and Ireland.